Cultural differences and international training.
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This website will help you deal successfully with different cultures and increase your competitiveness in the global market: discover how to develop your cultural skills.

F35 Fighter Aircraft: in Novara the European maintenance pole

Italy remains leader in aircraft industry. Defense Minister Roberta Pinotti confirmed that Italy was chosen to be the European center for maintenance of all the F35 that will fly in Europe. Definitely a positive news in terms of image and economics, meaning more activities for the sector and for the city of Novara and its […]

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Diego Piacentini (Vice President of Amazon): “Italians should be optimistic”

If Diego Piacentini says that Italians should be optimistic, one should believe him. Especially because being a true Italian he looks at our country through the eyes of an expatriate gone overseas for better opportunities, gathering experiences and many successes. Here’s an excerpt of his speech at AFS, from which Intercultura was created. Diego defines […]

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The harmonization of differences

Today, in our globalized world, we tend to minimize and underestimate the impact of differences; if it is true that, at least apparently, many cultural peculiarities are failing as result of more and more frequent contacts among different peoples, most of the differences persist and are felt, not only in private life, but also in […]

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Italy, China and complementarity in business

China and Italy are two very different realities in their way of doing business.  On the one hand a nation of dirigiste vocation, the other the real land of SMEs.  The visit of the Chinese Premier Li Keqiang to Matteo Renzi strengthens the possibility of expanding the cooperation between the two countries. The meeting was […]

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Selling in foreign markets? Amazon Marketplace proposal

One of the opportunities the web offers to increase sales in foreign countries comes from the so-called ‘marketplaces‘, i.e. sites where a company can create a virtual store and give visibility to products in international and often unattainable markets. It’s an interesting sales method promoted by some international giant like Ebay and Amazon. In this […]

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Advertisers successfully re-launch of Made in Italy

The success of Made in Italy abroad also depends on the visibility obtained in traditional media and online. It’s important to rely on professionals to seize every opportunity. Here are some examples of managers who could help with their experience to ramp up overseas sales through advertising campaigns. The idea comes from an article of […]

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Start-ups escaping abroad

A growing trend in recent years is related to the internationalization of Italian companies, looking abroad for a more favorable economic environment for their business. Especially young potential entrepreneurs move out of Italy to open their own start-ups. Let us see which are the main reasons… It is a sort of pre-birth relocation of the […]

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The Secrets of Eataly’s success in New York

Eataly is “the largest market in the world dedicated to food and drinks of the highest quality“, with 15 stores, including one in New York, particularly appreciated by New Yorkers and tourists from around the world. This success led to Eataly to be the third most visited place on the basis of receipts issued, behind […]

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Fabrizio Freda, the Italian highest-paid manager in the United States

We always highlight the successes of our managers abroad. We speak today of one of the best paid top managers in the world and highest-paid Italian manager in the United States: Fabrizio Freda, 57-year-old, from Naples, leading the giant Estée Lauder. Let’s discover the secrets of his success… His career was very fast: after holding […]

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Italians in the world

Our history led Italians to move in different countries of the world, bringing with us family, dreams and habits. However working abroad is not so simple, but can offer great opportunities for personal growth, building relationships with people of other cultures. The community of Italians living and working abroad (Aire – Register of Italians living […]

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