The psychology of culture

My friend and colleague Fernando Lanzer recently delivered an interesting speech about cultural differences and the psychology of cultures, for TED.

In the video Fernando explains in a lively way the five most important dilemmas that every culture shares and with the help of professor Geert Hofstede model and many examples illustrates important consequences of cultural values differences.

Fernando, Brazilian, having lived in the United States and currently based in the Netherlands, has a reputation for “telling it like it is” using humour. He has two published books: “ Take Off Your Glasses“, in English (which I recommend) and “Crossing Cultures Without Getting Run Over”, in Portuguese.

Watch Fernando in https://www.youtube.com/watch?v=rgdRzyCO5Zo

Anna Paola Simonetti – Itim