Cultural differences and international training.
flags

Itim Italy

This website will help you deal successfully with different cultures and increase your competitiveness in the global market: discover how to develop your cultural skills.

Fifty Italian successful brands


Having a strong and recognizable brand is critical to any company wishing to address a process of economic expansion, both in Italy and abroad. Legalcommunity.it, with the help of ICM Advisors, listed the most successful Italian companies with a turnover between 30 and 300 million euros.

The analyzed sectors were fashion, food and furniture and criteria for evaluation were strong growth, aptitude to business internationalization, export structures and tendency to innovation and design.

Of these fifty companies, eleven were awarded with a special event, the Fashion Food Furniture – Save The Brand.

By the criterion of growth of branded business, meaning companies able to grow and market a valuable brand, synonymous of innovation and competence:

FURLA and MORATO PANE.

Second criterion: profitability of branded business, meaning companies that achieved positive results diverging from their business area:

I GUZZINI ILLUMINAZIONE, MUTTI and CANALI.

Third criterion: tradition and innovation, meaning important brands that focused on innovation to improve consumer’s experience:

MOLTENI and VENCHI.

Next criterion: style and design, of companies that starting a research of style and design to create unique products and excel in the market:

ROBERTO CAVALLI .

Fifth criterion: internationalization, i.e. companies linked for cultural affinity and market field that developed their business abroad focusing on high range products: CASA VINICOLA ZONIN and ARPER.

Last criterion: emerging companies with success stories of young strongly growing brands:VALDIGRANO DI FLAVIO PAGANI.

Here’s the complete map of the brands: 50 marchi con le migliori performance

Posted in Featured, Italian top manager, made in italy