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Geert Hofstede’s book presentation at “Culture, Organizations and Performance” Conference


On October 27, at LUISS Business School in Rome, was presented the Italian version of the book by Professor Hofstede, “Cultures and Organizations”, edited and translated by Anna Paola Simonetti of Itim Italy and published by Franco Angeli.

In her speech, dedicated to “Cultivate cultural intelligence: the interplay of emotions, perceptions and actions in the cross-cultural situation“, Anna Paola Simonetti explained the concepts of culture and cultural values, emphasizing how important today it’s to be able to acquire intercultural skills to be truly effective in the global market.

Anna Paola, summarizing the Model of cultural dimensions, enlightened with real cases, result of her experience as a teacher and counsultant, the application of Hofstede’s research, similar to a cultural compass that allows us to save time, energy and resources when we interact with different cultures.

Anna Paola then gave the floor to Professor Hofstede, connected via Skype, who was interviewed by Professor Fernando Salvetti.

The conference concluded with an interesting panel discussion with representatives of major Italian and multinational companies.

The event, attended by over a hundred people, was much appreciated by the audience of LUISS auditorium.

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