Francesca Prandstraller, lecturer at of Management and Technology Department, Bocconi University, proposed to focus more on cross-cultural training for reaching success in enterprises’ internationalization.
According to a research conducted by Italian Multinational (Database Reprint 2012) Italian companies have over 27,000 branches, with a turnover of over 565 billion Euros, employing 1.5 million people in the world. These data confirm the growing interest in topics related to internationalization, highlighting the necessity to approach correctly different countries and different cultures.
This phenomenon concerns not only corporations, but mostly mid-sized companies.
Cross-cultural training becomes essential and companies must be able to train and retain people with greatest potential, regardless of their geographical origin, since the objective is to prepare them to work in international and multi-cultural situations.
“Effective human resources management in international business – writes Francesca Prandstraller – as well as the quality of managers assigned to international positions are key factors for success or failure of operations abroad. For traditional expatriates and for new tasks, proper selection is afundamental key to success. Recent research showed that, in short-term assignments’ recruitment, selection rarely follows formal criteria, but is rather based on opinions by trusted relationships, and overall is made evaluating candidates technical skills possession rather than intercultural competences”.scritto da Itim il 28 February 2014