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Italian Companies in Turkey: the example of Ferrero

A few months ago we reported that Turkey was increasingly becoming  a region full of opportunities for Italian firms , thanks to cooperation initiatives carried out by the respective Governments.  The example of  Ferrero, which recently opened its nineteenth production plant  in Turkey, confirmed the trend.

The plant will employ about 200 people and 500 in the surrounding area of the new location, and in Manisa, 40 kilometres from Izmir, third city by population after Istanbul and Ankara.

The inauguration was attended by the Italian Deputy Minister of Economic Development, accompanied by Ambassador Giampaolo Sacarante, and Bulent Arnic, Vice Premier of Turkey, who stressed how good and dynamic  are relations between Italy and Turkey, so much so that Ferrero convinced of Turkish economic system decided to locate in the country its new production plant.

Here’s another example of successful economic cooperation between two neighbouring states, yet in some ways culturally distant, where cultural differences become an unexpected opportunity to create added value for both counterparts.

Posted in Featured, Internationalization of Business